Alkemy+ China
Alkemy+ China (formerly Retex China) is the Alkemy+ business unit specialized in supporting Western brands in their digital internationalization in the Chinese market. Through targeted strategic services, we support brand development and define the most effective go-to-market strategies.
With our two offices in Italy and China, Alkemy+ China serves as the hub of this global vision, leading the market with dedicated and highly specialized multicultural teams. Our presence in both countries allows us to provide continuous and integrated support, tailoring our solutions to the specific needs of each client.
Since 2015, we have been the go-to partner for all Italian companies interested in entering this strategic market. We offer comprehensive support to our clients, helping them define the best go-to-market strategies, managing communication on major social channels, and implementing the most innovative technologies. Our experience and expertise enable us to provide customized, high-value solutions, ensuring the success of brands in the competitive Chinese market.
To learn more about our services, click here.
Alkemy+ China
Alkemy+ China (formerly Retex China) was born in 2015 with a particular focus on WeChat, a focus that has led over the years to be the first Trusted Partner Trusted Partner of Tencent IBG in Italy. Today Alkemy+ China works and collaborates with all major Chinese platforms: Weibo, Baidu, Alipay, Dianping, Ctrip, TMall, Douyin (TikTok) and Xiaohongshu (LittleRedBook).
Thanks to the collaboration with Tencent, we were the first in Italy to support Italian companies in penetrating the Chinese digital market, offering an end-to-end service that oscillates from market understanding to the development of digital strategies for sales in China.
Official Trusted Partner
Alkemy+ China is Tencent IBG's first Trusted Partner in Italy. The benefits?
- Direct and immediate relationship with Tencent management in Europe and China to identify the most appropriate solutions for each need
- Training and monitoring of activities with Tencent staff
- Continuous access to all technology and WeChat service updates
- Maximum flexibility and effectiveness in adv management, with a 20% improvement on self-management campaigns or independent agencies
Alkemy Group
Alkemy+ China is part of Alkemy+, the creative heart of Alkemy Group, a company specialized in helping businesses innovate their relationships with customers through data, technology, AI, media, design, and creativity.
With €280M in revenue and a team of more than 2,000 professionals, Alkemy Group is a market leader in Italy and Spain.
Our offices
Milan
Shanghai